Be part of this national survey to create an up to date measure on how the Australian tourism industry is doing with its online presence and proficiency in social media.

Your participation in the survey will get you a ‘heads up’ and opportunity to compare your business to industry colleagues, as you’ll be sent the executive summary of the results in early 2018.

The research is conducted by Nina Mistilis at the University of New South Wales, Sydney and Ulrike Gretzel at the University of Southern California, Los Angeles and Dr Marisol Alonso-Vazquez at the University of Queensland.  Both Nina and Ulrike are friends of Tourism Tribe and known by the founders for many years as renowned experts in tourism research and innovation.

Regarding confidentiality and disclosure of information, any information that is obtained is confidential and will be disclosed only with your permission.

Complaints may be directed to the Ethics Secretariat at the University of New South Wales

Phone: +61 2 9385 6222



Please respond by December 8 for your chance to receive the executive summary!

The Survey takes about 15 minutes to complete.


Here is the link to the Survey.


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