Tourism Tribe header image

Why should you put a video in your Facebook header?


Facebook now enables you to replace your header image with a video, why would you want to do this, that’s the first question

  1. An image captures the “moment” a “second” in time, this moment can be still, quiet and reflective or action packed, but whatever the image conveys it’s still only a moment.
  2. Video conveys much more, it is currently considered a better marketing tool for customer engagement.
  3. Video can tell the whole story. It not only conveys sight, but sound and motion.
  4. Everyone with a smartphone can now create and upload videos to their Facebook header.
  5. It’s easy to do all you need is a business page and admin rights to this page.


Firstly, you need a suitable video about 6-7 seconds in length, it should;

  • Showcase your businesses personality
  • Tell a story
  • Be authentic, it doesn’t need to be perfect
  • Add value to your Facebook page

Once you’ve created the video it’s really easy to upload

Here is a step by step guide

Remember you need to be on your desktop and have administrator rights to the business page.

Go to your Facebook business page

Tourism Tribe header image

If you look at the top right hand side inside the image it has a little icon that alternates between a camera and video. Click on that and a drop down menu will appear, it looks like this

Tourism Tribe - drop down menu


Select “Choose From Videos” and confirm

Tourism Tribe - drop down menu

Facebook then kindly displays the video for you to view and reposition

Tourism Tribe - video header next


You might also like to consider adding some text at the bottom of your video to reinforce your message, in case your customers have the sound turned off

An example of this can be seen below

Tourism Tribe - add text

Once you’re happy with your video, hit next and then confirm, that’s it!

Why not give it a try?

Learn how to better use Facebook and images and video in your Tourism Business

The Facebook and Images and video learning hubs offer tutorials, support articles, webinars and the ability for members to ask a question via our support forum

About fabienne

AvatarFabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.


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