Web Marketing or e marketing is all about amplifying the effect of your website and all the effort and investment you make it its development and content.

This Web Marketing Module will introduce you to e marketing concepts and guide you on how to be strategic and focused about your marketing so you optimise your time and investment.

The Web Marketing module also provides simple advice on how to ensure your website is optimised for conversion, introduces you to Pay per Click and steps you through how to structure a successful Good AdWords campaign, an introduction to email marketing.

It also advises on the essential Google tools to help you in your business.

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