Would you like to get an accurate picture of the areas you should focus on to improve your online presence? Take the quick digital checkup online and see how digital-ready you are. Once you click ‘submit’ check your inbox for a PDF with your results and a sample Tourism e kit tutorial. Length: 7 – 15 minutes Results: instantly, in your inbox I am a Tourism Tribe member*YesNoYou've ticked above that you're already a Tourism Tribe member. This version of the Digital Check up is for our non members only (as it will create you a limited membership upon completion). If you're looking for the Member's version of the Digital Checkup you'll find it here Choose a Tourism Tribe Username*Upon completion of the survey you will be given a limited membership to Tourism Tribe where you will be able to view support and forum posts. Do not use spaces nor phrasesChoose a Tourism Tribe PasswordPlease create a safe password (e.g. not the name of your dog backwards, your wedding date etc). At Tourism Tribe we love the safe password management tool called '1Password' and recommend it to all members. Enter Password Confirm Password Strength indicator Create a Tourism Tribe Password*Please create a safe password (e.g. not the name of your dog backwards, your wedding date etc). At Tourism Tribe we love the safe password management tool called '1Password' and recommend it to all members. Name* First Last Email* Website addressIf you don't have a website, list your business' Facebook page.I work in*Please select from list belowAccommodationAttractionsEducation and TrainingEventsFood and DrinkHireToursTransportTourism ServicesCountry*AustraliaNew Zealand------------------------------AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbia and MontenegroSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabweState/province*Postcode Design and contentAll the information presented on our website is up to date and accurate.*Did you know? Up to date and fresh relevant content is what will get you up the search engine rankings. It used to be links, now content is king.YesNoI don't knowOur website's design looks professional and is visually pleasing*You wouldn't want people to be turned away after investing so much time, effort and money in getting them there in the first place. If you're not happy with your design there are now great templates available for less than $50.YesNoI don't knowOur website showcases recent video footage of our business*Did you know that 51% of leisure travellers watch video yet only 23% of tourism businesses produce them? Why not start with a simple customer testimonial?YesNoI don't knowOur website provides precise and printable (and/or downloadable) driving directions to our location*TIP: make them downloadable so that your guests can take them in the car if their GPS or Google Maps fail them.YesNoI don't knowOur website showcases recent customer reviews and testimonials*Testimonials remove the purchasing barriers and your visitors will see that you care about customer feedback.YesNoI don't knowOur website showcases testimonials automatically sourced from TripAdvsior and/or other relevant review sites*Why send them to a third party website to check what people say about you when you can integrate a TripAdvisor widget on your site? YesNoI don't knowVisitors can subscribe to a newsletter, receive a free download or something else of value in exchange for an email address.*TIP: collecting emails is the most cost effective way to build a database. Tools like Mailchimp will do that automatically for you, for free.YesNoI don't knowWe add relevant information to on our website at least once a fortnight using a blog or other system.*Search engines scan your site for fresh, relevant content. Feed them and they'll come back, find you relevant and rank you higher on search engines.YesNoI don't knowSearch engine optimisation (SEO)Our website is optimised for search engines and we have an optimisation plan in place*Did you know that if your website isn't search engine optimised it's like having a shop in the middle of the desert, with no signage? SEO is the number one online priority for any tourism business.YesNoI don't knowOur website ranks on the first page of Google for our most important keywords*TIP: all websites rank for their name (e.g. Olive Tree Caravan Park should rank in position one of Google). This is normal. What you want to rank for is for the keywords that people type in Google if they don't know your name (e.g. caravan park Mt Morgan)YesNoI don't knowFunctionality and accessibilityOur website's navigation menu allows anyone to easily find what they need*TIP: make sure your main product pages aren't buried deep down in your menu. You wouldn't want it make hard for them to find what they need.YesNoI don't knowOur most important pages can be accessed by clicking on an area within the content of the homepage (not using the menu)*You only have a few seconds to make a good impression. Your homepage is like a hotel concierge. It needs to be able to guide people straight to where they want. Else they'll leave.YesNoI don't knowEach page of my website contains relevant images that supplement the content. Those images have been resized for the web and are loading fast.*Did you know that images have a different resolution for the web than for print? If you load high resolution images on your website they will load very slowly and turn people away.YesNoI don't knowOur website is mobile/smartphone/tablet friendly. This means it automatically resizes when loaded on a mobile device*TIP: if it isn't your visitors will not bother reading. Plus, Google will penalise you. These days all new designs are automatically mobile friendly. You won't need to pay extra.YesNoI don't knowTechnologyOur website can be edited (images, video, text) using a content management system*Why pay someone hundreds of dollars to update your content when you can do it using an interface as user-friendly as Facebook?YesNoI don't knowWe have verified the ownership of our domain name on http://whois.domaintools.com. We can confirm that the domain is registered to our name/business and not to a former owner or web developer*You own your business name. Would you really want to risk not owning your own web address? If the former owner doesn't pay the domain renewal bill your website will disappear from the world wide web. We've seen it happen too often.YesNoI don't knowOur web host has organised daily backups of our website. The backups are sent to an offsite location (not on the same server where my website is hosted)*If not you risk losing every thing. All your content? Gone. All your SEO? Gone. All your images? Gone. You have insurance for your business? Offsite backups is the insurance for your website.YesNoI don't knowWe have access to, and can monitor the visitation statistics of your website using a tool such as Google Analytics*Else, how can you tell if your investment is providing a return? You should have your own login to Analytics and not just receive emails from your web developer.YesNoI don't knowOur email address follows the same address as our website. e.g. if your website is www.mytourismbusiness.com your email address is email@example.com (and not firstname.lastname@example.org etc.)*TIP: people get turned away by personal email addresses used for business. It lacks professionalism and credibility. YesNoI don't knowOnline distribution An online booking system which takes instant and secure credit card payment is available on our website*Did you know that this is not the same as a contact form?YesNoI don't knowOur 'book now' button is located on the home page, in your navigation menu and next to each product listing so that the visitor cannot miss it.*Why spend all that time and effort convincing people to buy from you if - when they want to - they can't!YesNoI don't knowWe are aware of how many sales our website's 'book now' button generates every day. We treat this measure as an important statistic in our business*TIP: That way, you can immediately tell if something's not working with your website.YesNoI don't knowWe use a Channel Manager that automatically distributes our availability and prices to other key online travel agents*TIP: Why pay staff to do this when it'd cost you less to automate it online? YesNoI don't knowSocial engagementWe have created a Facebook business page and are actively managing, promoting it and engaging with our fans.*Did you know that many people don't go to Google and start their search on Facebook? If you're not there and active, you miss out. YesNoI don't knowOur Facebook page is promoted on our website using a Facebook button, widget or even better, displaying our latest Facebook posts*People expect to see it - give it to them so that they don't go searching and find your competitor!YesNoDon't knowOur staff inform every visitor of our business's and our region's hashtag (e.g. #visitagnes1770 is the hashtag for Agnes Water, Queensland)*Did you know that all if your visitors don't know of the right hashtags all the content they create and post online are going straight in a big blackhole, instead of benefiting you?YesNoI don't knowOur business has a YouTube account where we upload videos about our business, guest reviews and interesting information and events at least once a month.*A picture speaks a thousand words... How many does a video speak?YesNoI don't knowOur YouTube videos are playing within our website (the technical term for this is embedded)*Once again don't let your guests go search for them online and land on your competitor's video. Embedding is super easy and will take you less than 30 seconds with your own content management system.YesNoI don't knowEmail MarketingWe collect email address from every single guest and enquiry*TIP: you'll be able to put them into an email marketing program and send them all your updates. You won't find a cheaper marketing technique!YesNoI don't knowThe email address is added to an email list that has been segmented based on the interest of our guests (e.g. if you are a golf course you may have the following segments in your email system: golf players / weddings / conference.)*Did you know that people will unsubscribe from your list if you're sending them information that isn't relevant to their needs? YesNoI don't knowWe automatically send a pre-arrival email to our guests about 5 days prior to arrival with further information about what to do in the region, important information (e.g. chemist closed on Sunday) and directions.*Did you know that you can also use this technique to offer them value add such as picnic hamper, massage etc?YesNoI don't knowWe send a thank you email to our visitors a few days after they have left. The email asks them to review their experience on at least one online review site and provides them the direct link to our page on that site (e.g. TripAdvisor).*TIP: This is easily automated using your online booking system or a free email marketing system. The more reviews you get, the higher you're likely to rank on TripAdvisorYesNoI don't knowWe use a purpose-built email marketing system (such as Mailchimp) to engage with our customers post visit.*Did you know that if you send bulk emails via Outlook or similar programs it's likely that most of your email will get caught in spam?YesNoI don't knowOnline Reputation ManagementWe have claimed our TripAdvisor listing and have a process in place so that every single guest is asked to leave a review about us.*If you aren't on TripAdvisor and actively managing your reviews you're missing out on a ton of sales. Being listed on TripAdvisor shows that you care about what your customers think.YesNoI don't knowWe monitor the main review sites and respond to all negative reviews on TripAdvisor, our Google listing, Facebook, Twitter or other*Did you know that 92% of consumers trust earned media (such as reviews)? They'll go to your competitor if you don't actively engage on review sites.YesNoI don't knowWe thank those who have left us positive reviews (by responding to them online, on the relevant review site)*They've made the effort, show them that you care. Plus, it will do wonders for your rankings!YesNoI don't knowWe proactively (in person, via email or other) ask our guests to review us on their preferred review site.*Remember the saying: if you don't ask you don't get? YesNoI don't knowNameThis field is for validation purposes and should be left unchanged. This iframe contains the logic required to handle AJAX powered Gravity Forms.